The evolution of the L&D maturity benchmark

In 2003 Laura Overton researched and authored the ground breaking Linking learning to business report that was launched at the Learning Technologies show in 2004. This study, now in its 21st year is known as the Learning Performance Benchmark run by Mind Tools for Business.

Laura has always been interested in how learning innovation impacts business and in learning changemakers who lean into new opportunities for equipping and enabling others.

What follows is an at a glance history of the first 15 years of the benchmark study originally established through the leadership of Laura Overton.

Following the first report, Laura continued the study from 2004 to 2008 as e-learning champion for the UK government’s Sector Skills Council. Working with Dr Genny Dixon, a precedent was established – researching with the wider community involved in workplace learning for the community.

In 2008 Laura was given permission to continue the study independently of the UK government. Towards Maturity – a not for profit community interest company – was established to continue the research programme which she went on to lead for the next 11 years, publishing the annual Towards Maturity Benchmark where each participant received their own report to track and monitor progress.

During this time over 10,000 practitioners and 50,000 workers took part in Towards Maturity Studies and the programme became an ongoing dialogue with a community that worked together – suppliers, practitioners, experts and forward thinkers around the globe to surface and share effective practices.

These studies were referenced around the globe and strategic partners such as the CIPD helped the Towards Maturity team dig deeper – turning data into insights and insights into action.

The global research was not possible without the input of Dr Genny Dixon, Howard Hills, Dr Gent Ahmetaj and, in the last 2 years, Jane Daly. These individuals were part of the core team working with Laura to analyse and interpret the data over that time.

The Learning Performance Benchmark study now continues under the expert and watchful eye and innovation of Dr Gent Ahmetaj and Dr Anna Barnet at Mind Tools for Business.

Whilst the name shifted from the Towards Maturity Benchmark to the Learning Performance Benchmark in 2019, the principles of excellent practice established over 20 years endure. L&D leaders around the globe can still take part in the Learning Performance Benchmark today here for free.

But for those interested in the history and insights that emerged over the first 15 years – here is a quick overview of some of the most influential reports that were shared under the leadership of Laura Overton from 2003 to 2019.

1.1 Starting the journey

2004 - Linking Learning to Business

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2007 - Towards Maturity

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2009 - Driving Business Benefits

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2010 - Accelerating Performance

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2011 - Boosting Business Agility

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2012 - Bridging the Gap

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1.2 Towards maturity

2013 - New Learning Agenda

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2014 - Modernising Learning

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2015 - Embracing change

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2016/17 - Unlocking Potential

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2017- Unlocking Potential in Australasia

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2018 - The Transformation Curve

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2019 - The Transformation Journey

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2. Tuning In

2.1 Aligning to Business

2.2 The learner voice

Our research directly with learners resulting in the Learner Voice Series 1 – 3 (Overton, Dixon 2014, 2015 and 2016) was also pivotal for us as a learning team – calling out the preconceived ideas that L&D have about the way millennials, new joiners, managers and sales people learn what they need to perform and do their jobs better and faster.

The Consumer Learner at Work 2016 (Overton, Dixon) took this one step further, investigating the motivations and experiences of individuals who had invested in their own learning. These Learning landscape studies were amongst the first to provide data around the learner voice back into the equation – a voice that many of us talk about but few listen to!

2014 - The Learner Voice part 1

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2015 - The Learner Voice part 2

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2016 - The Learner Voice part 3

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2016 - In Focus-The Consumer Learner at Work

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3. Equipping others

3.1 Building skill

3.2 Learning in the flow of work

3.3 Exploring leadership development

2018 - Driving Leadership Capability

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2015 - Excellence in Leadership Development

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3.4 Addressing compliance

This was the final part in a 5 year longitudinal research programme to help us design compliance learning that actually changes behaviour.

2017 – Solving the Compliance Conondrum

This was the final part in a 5 year longitudinal research programme to help us design compliance learning that actually changes behaviour.
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4. Data, tools and technology

2018 – L&D’s relationship with data and how to improve it (Ahmetaj, Overton 2018)

This study looked at how L&D use data and provided a number of pathways to improve the way that we use data to: Make the business case, demonstrate impact, and personalise learning.
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5. Making an impact

2017 – Making an impact – How L&D leaders can demonstrate value (Dixon, Overton 2017)

Delivering impact vs courses has been an underlying theme since the first Linking Learning to Business report. This lens on the data looked at how high performing teams co-create value with business leaders.
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6. Shaping the future (CPID)

A series of reports were created in collaboration with the CIPD to support the evidence-led decisions of L&D members seeking to be principles-led and outcome driven.

These reports included:

2016 Future of learning: a changing perspective for L&D leaders

Exploring a customer activated learning strategy, integrating learning and work, and equipping L&D professionals.
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2017 Driving the new learning organisation: the potential of L&D

Reimagined Peter Senge’s work on the learning organisation by looking at the high performing learning cultures of the top performers in the benchmark.
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2018 Driving performance and productivity

It looked at setting goals, getting there smarter, building ownership and empowering people.
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2019 Professionalising Learning and Development

Exploring how learning and development professionals develop themselves
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Laura Overton